Digital Marketing
Marketing that reports in pipeline.
Paid media, content and lifecycle programmes run as one system, measured against closed revenue rather than clicks — with the honesty to turn off what is not working.
- Blended return on ad spend
- 6.2xBlended return on ad spend
- Lower cost per opportunity
- 41%Lower cost per opportunity
- Pipeline velocity improvement
- 2.4xPipeline velocity improvement
- Of spend attributed to revenue
- 94%Of spend attributed to revenue
Revenue funnel
Trailing 90 days−41%
Cost per opportunity
2.4×
Pipeline velocity
6.2×
Blended ROAS
The problem
The dashboard is green and the pipeline is empty.
Impressions are up, cost per click is down, the agency report looks excellent — and sales cannot find a single deal that came from it. Somewhere between the campaign and the CRM the connection was never made, so nobody can say which half of the budget is working.
What it costs you
- Spend optimised toward cheap clicks instead of qualified buyers
- Attribution that stops at the form fill and never reaches revenue
- Content produced on a calendar rather than against buyer questions
- Channels reported separately, so overlap and cannibalisation stay invisible
- Creative refreshed on instinct instead of on measured fatigue
What we build
The parts that make it survive production.
Every engagement includes all of this. None of it is an upgrade tier.
Demand strategy
Segment definition, message testing and channel economics modelled before budget is committed rather than justified afterwards.
Paid media
Search, paid social, programmatic and retargeting managed against cost per opportunity and pipeline, not cost per click.
Content engineering
Content built around the questions buyers actually ask in the buying cycle, structured so it earns organic and AI-search visibility.
Lifecycle marketing
Email, nurture and onboarding sequences triggered by real behaviour, with a suppression discipline that protects the list.
Conversion optimisation
Landing pages, forms and journeys tested against pipeline outcomes, with a hypothesis and a sample size rather than a hunch.
Attribution engineering
Server-side tracking, offline conversion import and a model that connects spend to closed revenue in your CRM.
Marketing automation
AI agents handling enrichment, routing, list hygiene and reporting so the team spends its time on strategy and creative.
Creative production
Ad creative, video and design produced at the volume modern platforms consume, tested systematically for fatigue.
Where it pays
Real workloads. Real numbers.
Results are drawn from production engagements and measured against a pre-engagement baseline.
B2B demand generation
Budget reallocated from broad awareness into intent-driven capture, with sales-accepted opportunity as the only optimisation target.
Cost per opportunity down 41%
Account-based programmes
Coordinated advertising, content and outbound against a named account list, with engagement scored at account level.
3.1x meeting rate in target accounts
Product-led growth
Acquisition tuned to activation rather than signup, with lifecycle sequences built around the first value moment.
Signup-to-activation up 47%
Attribution rebuild
Server-side measurement and CRM-closed-loop reporting replacing a last-click model that was quietly misallocating budget.
31% of spend reallocated to proven channels
Marketplace and retail
Shopping, feed management and retargeting driven by margin contribution rather than by revenue alone.
Contribution margin up 28% at flat spend
Content programme
A buyer-question content engine feeding organic search, AI answers, sales enablement and paid distribution from one library.
Organic pipeline contribution up 2.6x
How it runs
From first conversation to running system.
- 01Month 1
Measure honestly
Attribution audit, channel economics and a real read on what is working. Most engagements start by finding 20–30% of spend producing nothing.
3 weeks
- 02Month 1–2
Fix the measurement
Server-side tracking, CRM integration and closed-loop reporting, so every subsequent decision is made on evidence.
2–3 weeks
- 03Month 2–3
Rebuild and test
Creative, landing pages, audiences and sequences rebuilt around what the data actually showed, then tested systematically.
4–6 weeks
- 04Ongoing
Compound
Continuous testing, budget reallocation toward what converts, and monthly reporting that leads with pipeline.
Monthly
Technology
Chosen by evaluation, not by preference.
We build on what fits your constraints and what your team can maintain. Nothing here locks you in.
- Your repositories, your cloud account, your licence
- No proprietary runtime you have to keep paying for
- Documentation written for the engineer who inherits it
Platforms
- Google Ads
- LinkedIn Ads
- Meta
- Microsoft Ads
- Programmatic DSPs
Measurement
- GA4
- Server-side GTM
- Segment
- Looker Studio
- BigQuery
- Offline conversion import
Marketing systems
- HubSpot
- Marketo
- Salesforce
- Customer.io
- Braze
- Klaviyo
Intelligence
- Clearbit
- 6sense
- Demandbase
- Similarweb
- Custom intent models
How we price it
Three ways in. A stop point at each one.
We charge a flat management fee, never a percentage of media spend. A percentage model rewards us for spending your money, which is the wrong incentive to build a relationship on.
Growth audit
Fixed price · 3 weeks
Attribution, channel economics, creative and funnel reviewed together, with a reallocation plan and a forecast.
- Attribution and tracking audit
- Channel-level economic analysis
- Creative and landing page review
- Reallocation plan with projected return
Growth programme
Monthly · flat fee
Strategy, media management, creative and lifecycle run as one team, reported against pipeline every month.
- Paid media strategy and management
- Creative production and testing
- Landing page and conversion work
- Lifecycle and nurture programmes
- Monthly pipeline reporting
Embedded growth team
Quarterly · retained
A full growth function for organisations without one in-house — strategy, execution, analytics and creative.
- Dedicated strategist and channel specialists
- In-house creative capacity
- Analytics and attribution engineering
- Marketing automation build
- Executive-level reporting
Questions
What buyers ask about digital marketing
Direct answers, including the ones that are inconvenient for us.
Still deciding?
Send the question to a senior engineer instead of a form. You will get a straight answer, and a no if that is the honest one.
No. Flat management fee, always. Percentage-of-spend creates an incentive to increase budget rather than efficiency, and it makes recommending a spend reduction commercially painful for the agency. We would rather be able to tell you to spend less.
Measurement improvements land in the first month and are usually where the first savings appear. Media performance typically improves meaningfully by month two to three. Content and organic programmes compound over six to twelve months — anyone promising organic results in six weeks is selling something else.
That is the point of the measurement work. We implement server-side tracking, connect it to your CRM, and import closed-won data back into the ad platforms so optimisation targets revenue rather than form fills. Typically we can attribute 90%+ of spend to pipeline outcomes with a documented methodology and stated confidence limits.
Then we optimise against leading indicators that predict revenue — sales-accepted opportunity, meeting rate, account engagement depth — and validate them against closed deals as the cohort matures. Long cycles need patience and a model, not a different set of vanity metrics.
Yes, and often we handle strategy and measurement while an incumbent runs execution in a channel they are strong in. What we will not do is duplicate work invisibly — the split is documented and reviewed quarterly.
Below roughly $20,000 a month in paid media, the management fee usually eats the gain and you are better served by improving conversion and content first. We will tell you that in the audit rather than take the retainer.
Start the conversation
Bring us the digital marketing problem you have already tried to solve.
Ninety minutes with our engineers. You leave with a systems map, a shortlist and an honest read on whether this is worth doing at all.
What to expect
- No pitch deck, no obligation
- Senior engineers in the room
- A written plan within five days
Prefer email?
support@cyberxsolutions.us