Technology & SaaS
Ranked for its own name and nothing else
A Series C software company publishing weekly, ranking well for branded terms, and generating almost no pipeline from organic search.
Before and after
BeforeAfter3.2x
Indexed commercial pages
84
Top-3 commercial rankings
61%
Of tracked AI answers cite them
3.4x
Organic pipeline contribution
The challenge
What they were dealing with
A client-rendered marketing site meant roughly two thirds of commercial pages were never reliably indexed. The content programme was chasing high-volume terms with no purchase intent, and the AI answers appearing above the results were citing three competitors and never them.
Services involved
What we did
- 01
Fixed rendering and crawl first — content investment on an unindexable site is money burned
- 02
Rebuilt the content strategy around the questions buyers ask in evaluation, not around search volume
- 03
Restructured pages for citability: clear sourcing, original data, answerable sections
- 04
Implemented structured data properly across organisation, service, article and FAQ, then monitored it
- 05
Reported page-level organic pipeline from month one, so the programme was judged on revenue rather than rank
The outcome
+214% non-brand organic clicks
Measured against the pre-engagement baseline and re-verified at the 90-day review.
- 3.2x — Indexed commercial pages
- 84 — Top-3 commercial rankings
- 61% — Of tracked AI answers cite them
- 3.4x — Organic pipeline contribution
The first month was entirely unglamorous technical work. It also produced the single biggest jump we have had.
More work
Other engagements worth reading.
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